Americans on average now spend over six hours per day online, and that includes your dentist prospects. Dental companies need to have a presence on the websites that dentists frequent – search engines, social media, through videos, display ads and on mobile devices – to reach prospects when they are behaving like consumers, not like dentists.
Directing them to your website, blog or landing page where they can access your library of content that answers their questions and addresses their concerns instills your brand with authority, builds trust and earns a greater return on your investment.
Check Out the Benefits of Inbound Marketing
Not only is inbound marketing a less intrusive way to connect with customers, it offers marketing managers very tangible benefits, including:
A steady stream of new leads to your marketing and sales teams, relieving your business cycle of the inherent spikes that come with traditional marketing tactics.
Real-time statistics that can be used to directly link the source of new leads, helping managers easily filter the money makers from the money wasters.
Modern technology allows for an impressive amount of market segmentation, making it easier than ever for dental marketers to reach the exact target audience they are trying to reach.
Getting dentists to request info online or opt in to receive ongoing communications provides valuable information to the sales team – direct contact information of potential customers who you know are already interested in your products and services.
Interested in developing your own inbound marketing strategy? Find out how to reach more than 180,000 verified U.S. dentists online. Fill out the form on the right to find out how Doctor Distillery can leverage today’s technology to deliver highly qualified dentist leads directly to your sales team.
Naomi Cooper is CEO and Co-Founder of Doctor Distillery. With over 15 years in the dental industry, she is a respected dental marketing executive, strategist, consultant, author, speaker and industry opinion leader. Naomi has worked with dozens of leading companies across the dental industry, helping them to develop a cohesive marketing approach and creating tangible results for their marketing efforts aimed at the dental professional. For more information about how Doctor Distillery can help dental marketers reach 180K dentists online, email Naomi at naomi@doctordistillery.com or simply click here.
