It’s hard to believe but it’s already that time where we start looking ahead to the coming year. As you’re meeting with your executive team, it’s always good practice to keep a pulse on industry trends to formulate your 2018 budgets accordingly.
I was recently asked for my thoughts, along with my fellow Apex360 Editorial Advisory Board members, on the biggest dental industry trends and takeaways from 2017 have been, including:
Major industry shifts, including the effect of DSOs, marketing changes, e-commerce and more
Opportunities in the dental marketplace & how dental marketers can capitalize on them
Predictions of the direction of our industry as we head into 2018
This brief article packs a punch in terms of the expert insight into all areas of the dental field. Check it out here. Definitely worth a read as you stay on top of – and out in front of – the changes and momentum driving our industry today.
Naomi Cooper is CEO and Co-Founder of Doctor Distillery. With over 15 years in the dental industry, she is a respected dental marketing executive, strategist, consultant, author, speaker and industry opinion leader. Naomi has worked with dozens of leading companies across the dental industry, helping them to develop a cohesive marketing approach and creating tangible results for their marketing efforts aimed at the dental professional. For more information about how Doctor Distillery can help dental marketers reach 180K dentists online, email Naomi at naomi@doctordistillery.com or simply click here.
