Every marketing manager is looking for the next best thing to reach and connect with more prospects online. While there is no magic solution for winning over new customers, there’s one method that the industry is buzzing about: inbound marketing.
What exactly is Inbound Marketing?
Inbound marketing is a way of drawing new prospects into your sales funnel, without the typical “hard sell” that most marketers – and customers – are accustomed to.
With inbound marketing, it’s all about providing prospects with the information they are looking for and winning them over by providing content that is relevant, timely and helpful.
This method “pulls” prospects into your sales funnel rather than you having to continually “push” your message out to them.
So how does Inbound Marketing work?
Inbound marketing is all about content. You might have heard – content is king – and while that saying is used way to often, it remains true. Online content can take many forms: landing pages, blogs, white papers, eBooks, infographics, videos, webinars and many more.
When you produce quality online content that your dentist prospects find helpful, they will view you as a subject matter authority, earning their trust and often, their contact information, keeping the top of your sales funnel filled.
Naomi Cooper is CEO and Co-Founder of Doctor Distillery. With over 15 years in the dental industry, she is a respected dental marketing executive, strategist, consultant, author, speaker and industry opinion leader. Naomi has worked with dozens of leading companies across the dental industry, helping them to develop a cohesive marketing approach and creating tangible results for their marketing efforts aimed at the dental professional. For more information about how Doctor Distillery can help dental marketers reach 180K dentists online, email Naomi at naomi@doctordistillery.com or simply click here.
