Once you feel confident you’ve created a more dynamic landing page (and if you missed our last blog post, check it out here), take the time to test it out. Make sure the leads from the contact form are directed to the sales team or integrated correctly within your company’s CRM software.
Nothing will doom a campaign’s ROI faster than broken links and technical glitches.
After the landing page is launched, don’t forget to track the results. On average, 20% of users who view a landing page should go on to complete the contact form. If after a few weeks, you find your page isn’t converting, think about what edits could be made to improve performance. Just be sure to make one change at a time in order to understand what works and what doesn’t.
- Is the copy too wordy?
- Does the ad promise something that the landing page isn’t delivering?
- Is the form too long?
If you’re a dental marketer looking to earn a better bang for your marketing buck, click Learn More to get in touch with the experts at Doctor Distillery.
With a verified online audience of over 180,000 U.S. dentists, Doctor Distillery is helping more marketing executives generate a predictable lead flow with a direct return on investment. Contact us today!
Naomi Cooper is CEO and Co-Founder of Doctor Distillery. With over 15 years in the dental industry, she is a respected dental marketing executive, strategist, consultant, author, speaker and industry opinion leader. Naomi has worked with dozens of leading companies across the dental industry, helping them to develop a cohesive marketing approach and creating tangible results for their marketing efforts aimed at the dental professional. For more information about how Doctor Distillery can help dental marketers reach 180K dentists online, email Naomi at naomi@doctordistillery.com or simply click here.
