In the News

Naomi Cooper, CEO and co-founder of Doctor Distillery, is frequently asked to share her perspective on dental industry marketing in the profession’s leading trade publications. Read on to learn more...

2018

Before You Blame the Sales Team, Master the Marketing Pyramid

by Naomi Cooper - as published on DentistryIQ.com/Apex360, April 2018

4 Ways to Convert More Online Dentist Leads Into Conversations

by Naomi Cooper - as published on DentistryIQ.com/Apex360, January 2018

2017

Why Solely Focusing on Lead Generation Blurs Your Marketing Focus

by Naomi Cooper - as published on DentistryIQ.com/Apex360, November 2017

Top Dental Industry Trends and Predictions from the Apex360 Editorial Advisory Board

by Naomi Cooper - as published on DentistryIQ.com, August 2017

The Industry's Best Kept Secret for Getting More Dentists on the Phone

by Naomi Cooper - as published on DentistryIQ.com/Apex360, June 2017

5 Pitfalls Product Managers Can Avoid When Marketing to Dentists Online

by Naomi Cooper - as published on DentistryIQ.com/Apex360, April 2017

3 Ways to Win Over More Dentists Online

by Naomi Cooper - as published on DentistryIQ.com/Apex360, January 2017

2016

Top 4 Most Influential Dental Industry Marketing Trends in 2016

by Naomi Cooper - as published on DentistryIQ.com/Apex360, November 2016

Great Expectations: 7 Truths of Marketing to Dentists

by Naomi Cooper - as published on DentistryIQ.com/Apex360, September 2016

3 Simple Yet Strategic Steps to Getting Better Leads Online

by Naomi Cooper - as published on DentistryIQ.com/Apex360, July 2016

Marketing 2.0: Improve Exposure, Boost ROI, Simplify Implementation

by Naomi Cooper - as published on DentistryIQ.com/Apex360, June 2016

3 Trends Affecting the Dental Industry Today

by Naomi Cooper - as published on DentistryIQ.com/Apex360, April 2016

3 Must-Ask Questions for Every Dental Marketer

by Naomi Cooper - as published on DentistryIQ.com/Apex360, February 2016

2015

From Brand Awareness to Lead Generation: Have the Right Message in the Right Place at the Right Time

by Naomi Cooper and Rachel Mele - as published on DentistryIQ.com/Apex360, November 2015