Shifting your marketing budget to favor more online opportunities is a wise investment these days. After all, digital marketing efforts are far more targeted, trackable and timely than many of the traditional methods, but that doesn’t mean that online marketing doesn’t have its own challenges.
Here are 3 strategies to avoid at all costs when marketing to dentists online:
1. Relying completely on unpaid efforts
Your executive team is expecting you to produce solid performance numbers and a steady flow of new prospects from any marketing venture, but from online marketing especially. And simply launching a new website or posting a few times on LinkedIn isn’t going to generate the results you need.
2. Leading with tactics rather than strategy
While it’s good to remain open-minded to new marketing trends, saying “yes” too many times without having a plan in place nearly always results wasted marketing dollars. Developing a strategy first and making sure to implement the proper tracking mechanisms will help drive a more efficient and profitable campaign.
3. Failing to implement any online marketing initiatives
Trying new tactics can be intimidating, especially when there is a board of directors to answer to; however, while it may seem safer to continue doing what’s always been done, you also risk losing new growth opportunities.
Instead of tasking the sales team with cold calling, you could partner with a company to run a new kind of online campaign, one that directly targets your specific dentist audience and brings in high-quality inbound dentist leads. Put your sales team to work converting these already-qualified dentist leads into new customers.
Fortunately all of these challenges are simple to overcome as long as you know what to look out for. And partnering with a company like Doctor Distillery will help you develop an innovative digital strategy to reach a wider, yet more qualified, dentist audience than you may have ever thought possible.
Naomi Cooper is CEO and Co-Founder of Doctor Distillery. With over 15 years in the dental industry, she is a respected dental marketing executive, strategist, consultant, author, speaker and industry opinion leader. Naomi has worked with dozens of leading companies across the dental industry, helping them to develop a cohesive marketing approach and creating tangible results for their marketing efforts aimed at the dental professional. For more information about how Doctor Distillery can help dental marketers reach 180K dentists online, email Naomi at naomi@doctordistillery.com or simply click here.
